Monday, October 28, 2013

See you in the marketing that they

You are what you liket - old knowledge in a new jacket | deep research
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Facebook likes to say something about your personality. This general lohne germany knowledge, this week suddenly labeled a surprising insight research, for example Volkskrant.nl, The Guardian and the BBC. Based on the likes of 58,466 Facebook Users researchers could reasonably accurately predict a number of personality traits, such as sexual lohne germany orientation, ethnicity, religion, political affiliation, IQ, age and gender. This study [abstract] is for any social scientist as a surprise, but is apparently still groundbreaking enough to get in the news. What is going on?
Relations The researchers used the likes of the surveyed users and correlated them with personality traits. lohne germany The best predictors for a high IQ were like storm, The Colbert Report, science and curly fries. Low intelligence goes along with Sephora (a cosmetics brand), "I Love Being A Mom" and Harley Davidson. Gay's lohne germany love of the No H8 campaign, heterosexual men of the Wu-Tang Clan.
The majority of these connections lohne germany is for the hand. You taste says something about who you are and who you are is again determined by your personality traits. They even are so obvious lohne germany that the Volkskrant journalist for convenience but invents his own examples. He writes that gay of the series Glee hold while this is not mentioned in the study.
Taste position in 1979 published the French sociologist Pierre Bourdieu his famous book La Distinction, based on data collected in 1963. Here he shows how social class determines what someone likes and interesting. Taste, lohne germany he argues, is in fact a function of class. People show for example that they love opera to perpetuate. Their social position His work is a classic in sociology and there are thousands of studies that build on his ideas.
How can researchers and reviewers have missed this? Michal lohne germany Kosinski is psychometer, David Stillwell is a psychologist, and Thore Graepel is computer scientist. These researchers apparently can publish on this subject without ever having read about personality and taste. Theory, The article is therefore not a theory. lohne germany The researchers simply went to work with extremely large data set.
Danger The researchers are in their conclusion particularly surprised about what they think and they think users will have that too. They link this to privacy: you know what you tell all about who you are by telling about who you are? The researchers found personality traits such intimate details. But will a gay Facebook users really surprised lohne germany that people can infer from the fact that he has indicated support Wicked The Musical to find fun and campaigns against gay hate? His sexual preference
The real danger here is in the analysis of large data sets (big data) by people who only look at relationships. Science comes out ahead by building on each other's work. In this case, that obviously does not happen. This allowed the researchers not only miss a large part of sociology, but also the entire research field for online identity performance that is built since the mid 90s. The research lohne germany is published in PNAS (Proceedings of the National Academy of Sciences of the United lohne germany States of America), an interdisciplinary journal with a very high ranking. Apparently the peer review also another failed here. The desire for publications with a high ranking, the vast abundance of scientific articles lohne germany and the novelty of social media and big data work together to ensure that poor old knowledge can be performed once. World
Want to check yourself or researchers know who you are? On youarewhatyoulike.com you can let your Facebook profile analysis. They have good that I am spontaneous and calm, and assertive and competitive. Left and progressive The researchers also think that I'm shy and prefer to stay home than go out. Why they have seen from my likes it the most important find that wrong: The Pirate Bay, Bored To Death, Sid Meier's lohne germany Civilization and David Hasselhoff. To this is right that they do not have to post my likes of Amsterdam clubs - in the large dataset are such local clues whatsoever quickly. lohne germany
Update: After some urging late Volkskrant journalist Thomas van der Kolk know that he has written from the AP press release the Glee example. Glee Their example is probably based on the Liking of two characters lohne germany from the series, which correlen with homosexuality.
Once!
See you in the marketing that they "discovered" new phenomena in social media that have long been described.

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