Chounard Mr. realized institut za stocarstvo overpopulation institut za stocarstvo problem is close

With this little green, hyped brands, outdoor sports clothing brand Patagonia much higher level. Recently had the opportunity to read the brand founder and owner of Patagonia Yvon Chounard autobiography: "Let My People Go Surfing - the education of a reluctant businessman" and speeches, Chounard Mr. passion for the natural environment and the efforts made to this end, Order in the next admiration body cast. We would like to talk briefly about.
Past, fleece fleece clothes polyester fiber materials can only be original (virgin polyester), as petroleum byproducts. Patagonia in cooperation with a research developed from recycled plastic institut za stocarstvo bottles manufactured fleece fleece clothes come with 25 recycled plastic bottles can be manufactured out of a fleece fleece coat. From 1993 to 2003, Patagonia so "saved" 86 million plastic bottles. Each recycled institut za stocarstvo plastic bottles instead of the original one hundred fifty polyester fleece Fleece institut za stocarstvo manufacturing clothes, you can save forty-two gallons of fuel and reduce emissions half a ton of toxic gases.
In view of this, Chounard decision in 1994, Mr. Patagonia institut za stocarstvo brand in just two years, all switch to organic institut za stocarstvo cotton. When making this decision, cotton clothing brands accounted for 20% of total sales, the cost of converting to organic cotton would increase institut za stocarstvo the number and how much reduction in revenue is entirely unknown. Many of the original and brand cooperation cotton suppliers refused institut za stocarstvo to participate in the matter, because there was not much farmers growing organic cotton, and cotton suppliers for organic cotton market potential deep suspicion. Result, the brand spent on procurement of cotton in 1996 compared with 1995 costs increased threefold. institut za stocarstvo Cotton products series consists of 91 down to 66. Chounard institut za stocarstvo President without fear difficulties, drastic, set a target of three: Successful selling brands of organic cotton products, led the fashion industry organic cotton institut za stocarstvo used by other companies to encourage cultivation of organic cotton. Reached after two goals or objectives institut za stocarstvo can be achieved institut za stocarstvo thanks to the first one. Results With lower organic institut za stocarstvo cotton products to narrow institut za stocarstvo profit margins and non-organic cotton organic cotton product prices distance, and success of our customers turn to buy organic cotton products.
Chounard Mr. realized institut za stocarstvo overpopulation institut za stocarstvo problem is closely related with the environment, therefore, in addition to outside donations to environmental organizations, have also contributed to the promotion of family institut za stocarstvo planning organization "Planned Parenthood". The move has attracted the right-wing Christian organization Christian Action Council (CAC) dissatisfaction. CAC mobilize thousands of people wrote to Patagonia threatened to boycott their products, but also called on supporters gathered outside the clamor to Patagonia store. Patagonia courageous and prudent, announced that it would appear in the Patagonia store in each of the CAC supporters outside the clamor individual than U.S. $ 10 donated to Planned Parenthood, give these people a dilemma, the results quitting en masse. 5 Follow the 4R concept
Patagonia brand launched 4R concept - Reduce, Repair, Reuse, Recycle (reduce / repair / reuse / recycling). The 3R than ordinary institut za stocarstvo enterprises to implement more than a Repair. "Reduce", the company designs a lasting fashion multifunction wearing apparel. "Repair", the company provide customers with free clothing repair. "Reuse", the company provides consumers with a sale, donate used clothing platform, without the need to solve these customers own clothing. "Recycle", the company will be the most harmless way to collect and recycle clothing, cyclic weaving applications.
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